FAYYADH YUSUF, PhD
 Tampa, FL
​New York, NY
Performance Coaching & Leadership Training

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Helping individuals and teams achieve their best when it matters most through
Mental Toughness Training,  Leadership Development,
and  Intentional Culture Design.
Broad Experience; Focused Expertise

Is Performance Coaching Right For You?

Trusted Advisor
One-Size Does Not Fit All
 Whether trying to overcome obstacles and achieve a personal best or attempting to raise the quality of performance for a team, everyone can benefit from having a trusted coach, mentor or advisor.  From athletes to surgeons, corporate executives to battlefield generals, the journey to success is full of challenges.  Some of the struggles are from external forces (sometimes including  teammates); in other situations, the foes are internal—the negative thoughts, doubts or fears that cause us to lose confidence.  It is in these instances that having the right resource can propel you to championship caliber performances or recognition as one of the premiere organizations in your industry. 

There is no “one-size fits all” coach, who can help every one at any time.  Rather, situational needs are dependent upon specific skill-sets, individual personalities, time commitments and fiscal capabilities.  Dr. Yusuf has successfully applied his trainings in performance enhancement across multiple platforms, industries and levels of competition to help clients achieve their best outcomes via customized strategic plans.  His approach combines thoughtful dialogue with relevant observations to understand aspirations in the context of priorities and values.  As with any trusted ally, Dr. Yusuf knows when to serve as your greatest cheerleader versus when to have that difficult conversation that others avoid. 
Professional & Collegiate Athletics
Luxury Goods & Financial Services
Health Care & Academic Medicine
Industries​

Diversity Meets Discipline

  1. ATHLETICS
    Advisor to Athletes and Coaches representing over 15 sports at both the amateur and professional levels. Special niche working with Kickers and Punters.
  2. ACADEMIC MEDICINE
    Director of Physician Development and Chief Culture Officer for USF Health Clinical Affairs. Focused on leadership training for Department Chairpersons and Divisional Chiefs.
  3. CORPORATE
    Consultant to a diverse spectrum of business leaders ranging from the luxury marine industry to banking to food distribution.
  4. DIVERSE AND DISCPLINED
    Although the playing fields may change from a football field to the Operating Theater, we know that all great performers share traits of mental toughness, focus, confidence and composure. Some of those qualities come naturally to individuals; for everyone else, we put together a deliberate plan of improvement.
News
  1. Congratulations Jason Myers
    Signing with the Seattle Seahawks Selection to the 2018-19 NFL Pro Bowl NFL Special Teams Player, Week Six (2018) 7-7 vs the Colts--Jets Record; Ties NFL Record (2018)
  2. Congratulations Giorgio Tavecchio
    First NFL kicker to debut with 2 50+ yard FGs (2017) Signing with the Atlanta Falcons (Feb. 2019)
  3. Congratulations Jake Schum
    Special Teams Player of the Game (Packers vs Seahawks, 2016) Top Punter, Husted's 2019 Free Agent Specialist Combine Top Punter, Zauner's 2019 Free Agent Specialist Combine
  4. Congratulations Drew Schmid
    2nd Team All Ivy Punter (2018)
  5. Congratulations Ben Follett-Smith
    Winner of the Cape Town Open, Sunshine Tour, 2019
  6. Congratulations USF Health NeuroScience Institute
    Partnership with Taihe Hospital in Shiyan, China (2019)
About...
  ​
Dr. Yusuf completed his graduate degrees in Sport Psychology (M.Ed.) and Leadership & Evaluation (Ph.D.) from the University of Virginia.  After establishing his private consulting practice, which focused on working with athletes, Dr. Yusuf relocated to Tampa, Florida to consult in the luxury marine industry.  Although his top priority was coaching leadership skills amongst upper management, he also contributed to marketing, promotions and operations (manufacturing) efforts.   Over the next several years, Dr. Yusuf would grow his business portfolio while adding a wider range of athletics and teaching for the USF Business School. 

In 2011 Dr. Yusuf was named the in-house sport psychologist for the USF Athletic Department.  While there, he worked with athletes and coaches representing 15 different teams.  Highlights included numerous conference championships, a softball World Series appearance, and seeing multiple players achieve success at the professional level. 

In 2014, the USF Health Department of Graduate Medical Education (GME) asked Dr. Yusuf to run a pilot study to determine whether his performance coaching could benefit a medical training program.  Embedded into the Department of Neurosurgery, Dr. Yusuf lived the life of a neurosurgeon for three months by taking call, attending conferences, observing in the OR and clinics—all in an effort to assess the Department.  After producing his findings and recommendations, the Chairman tasked Dr. Yusuf with implementing the changes to improve their overall culture.  Quantified successes led to USF Health creating a faculty position for Dr. Yusuf where he currently serves as the Director of Physician Development and Chief Cultural Officer for Clinical Affairs.
  
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